What can be said is that it is NOT made like this:
Concentrated apple juice is mixed with sugars ( to give a high alcohol content). Once fermentation is complete up to 70% water is added, as well as sweeteners and gas to give you, well, an alcoholic drink, comparable to a mass produced beer.
Apples are pressed into a natural apple juice. These then ferment ( with the yeasts naturally occurring in their skins or this process can be controlled with the introduction of wine, cider or champagne yeasts) and let the naturally occurring sugar in the fruit turn to alcohol and gas (Carbon Dioxide). That is then Cider. This can then be aged, sweetened, flavoured or otherwise crafted to give you the ultimate taste experience , akin to a good wine.
It might be worth considering that if the cider you drink makes a lot of noise about the spring water it uses, is a craft cider or not? Cider can quite often be seen as more aligned with wine, because of the processes used to make it. Often a great cider can just be apples, pressed into juice and left to ferment with their own yeasts. Its the climate, the soils, and the apple varieties which can give its flavours. In a bar or a pub, its quite common to ask for a wine by the grapes and/or country from where it come from. Its not different to cider. South African Granny Smith Cider anyone? How about a glass of Somerset Dabinett?
So with all of this in mind, we hope you are now in a position to form your own opinion as to whether the Ciders you are loving right now are craft or not. You are the people who drink it. You set the agenda, you are the influencers, the free thinkers. For us, we are not here to judge, we just hope that whatever you are drinking rocks your world. Its all about authenticity, the real deal, and for you, well, make your own decisions!